Due to availability of the limited competency of entrepreneur at non-formal sector (entrepreneur at micro level) in managing their business has supported Coca-Cola Bottling Indonesia to actualize its social awareness by initiating community economy program in the form of micro enterprise development (Coca-Cola Micro Enterprise Development Program).

Assistance and education program for this small-scale enterprise group issued on last July 2003 and provided the two main elements of assistances. First, providing technical assistance on the development and assistance of small-scale enterprise, which is fully supported by Coca-Cola for the period of one year. Such of this assistance program is aimed at increasing ability of group member, increasing self-awareness, member productive enterprise development, and enterprise network development.

Second, access as to the working capital provided by an independent finance institution or bank (beyond Coca-Cola). Such of this micro finance service is only given to those fulfilled such of those strict requirements, including to keep group awareness and to develop within the group, routinely and timely, and having permanent domicile. In the course of performance of those two services, Coca-cola cooperates with the self-helped Community group "Bina Swadaya", an experienced non-profit oriented finance institution on similar program in Indonesia.

This program has been developed successfully in Cikarang Barat Sub-district, Bekasi Regency, West Java Province, and now serves more than 320 small-scale entrepreneurs. In accordance with the plan, the same program will be developed this year in the province of East Java.