Through some continuance research and development activities, Coca-Cola tries to make innovations to develop Indonesian typical products. In addition, more packages and interesting accessories are now easily found throughout Indonesia.

The reputation of Coca-Cola company in Indonesia which is previously only recognized as the main carbonated beverage company, now has changed become total beverage company in line with the production of fast non-carbonated beverage. It commenced from the issuance of Frestea, tea beverage, on the Last June 2002. Now, it becomes the second largest fast beverage product in Indonesia. Furthermore, Coca-Cola has marketed Sunfill syrup and powder, and AdeS mineral water outside Jabotabek).

In the field of packaging, Coca-Cola always updates its innovations. After Refillable Glass Bottle, Frestea, produced a couple years ago; it has been produced last year in more relax package (Tetra Wedge) which is easier and more practice to bring. In the end of 2003, Coca-Cola, Sprite, and Fanta appeared in the tiny can package of 250 ml. In addition, there is Glass Bottle which is light to 30% in its weight with a very tiny design but strong. Now it has started to market in Bali and for the near coming years will be marketed nationwide.

Innovation on selling facilities also developed continuously to meet the need of consumers and the current technology development. Coca-Cola Bottling Indonesia has non pollution materials. Besides increasing selling productivities, those new crates are expected to enhance the product of Coca-Cola in Indonesia.

Those continuous innovations have proven that as one of the famous beverage company in the world, Coca-Cola wants to provide its best for the consumers. New ideas have presented and continuous investments have made in order to become the best beverage company in the world.